New Media is ALL over the place these days! It's a great way to connect with friends, new and old. Most businesses have caught on too! New media is a great way for businesses to reach a large audience inexpensively with minimal effort. Brand building, networking and customer service are three ways that businesses benefit from new media and social media.
So how is Best Buy using new media and social media?
Pretty well! As far as new media goes, Best Buy has a great website. It's very user friendly, with order support, legal information, product support and corporate information. All of Best Buy's products are listed on top of the website, with a drop down listing products. Best Buy also has an RSS feed so customers can follow them.
There's a community forum of blogs on Best Buy's website where they discuss every type of product and have an open conversation. Theres also an area to share your ideas on the website and a blog written by the Geek Squad.
As far as social media, Best Buy has been great in some aspects, like Facebook. You can become a "fan" of Best Buy, and it has over 1 million fans! The wall posts consist of people talking about positive and negative experiences with Best Buy stores and products. Best Buy writes back to posts either apo
logizing, explaining or giving the customer information. They respond within a few hours, which is great! Best Buy is definitely using Facebook really well, they are so friendly and casual with their customers that it gives you a really good feel for the corporation.
logizing, explaining or giving the customer information. They respond within a few hours, which is great! Best Buy is definitely using Facebook really well, they are so friendly and casual with their customers that it gives you a really good feel for the corporation.Best Buy also has a twitter page, called "Twelpforce". They have 23,644 followers on Twitter! They are utilizing social media via Twitter which is very positive!
With Facebook and Twitter pages, Best Buy is scoring big with consumers. Best Buy is about technology and innovation, so it makes sense that they would be technologically savvy with social media!
Best Buy is definitely using new media and social media to their advantage, interacting with their customers in all different ways from Facebook posts to blogs. If I were the PR person for Best Buy, one thing that I would do that they are not is post podcasts on the website. I would use podcasts to inform my public about helpful tips that can help make their experience with Best Buy better. For example, they could post a podcast about what to consider when purchasing a laptop or how to pick the perfect camera. It is a great way for your public to see a helpful side of the corporation.
See you later!
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