Best Buy certainly thinks so! Best Buy does all sorts of community relations activities to give back to the community.
There are many things Best Buy does to help us out in our own homes. Some of them are:
- Supporting national organizations like United Way and The Red Cross to help better the communities that their employees and customers live in and work in
- Best Buy emloyees volunteer in their communities, doing things like serving meals to the homeless, building homes, cleaning parks and mentoring children
- Best Buy employees also gather to raise much-needed funds at walks benefiting organizations such as the American Cancer Society, the American Heart Association, March for Dimes and more!
Best Buy also partners with organizations like the Boys and Girls Club of America, United Way and Mouse (Making Opportunities for Upgrading Schools & Education), among many others!
Does this seem like too much community service? Best Buy doesn't think so!
In addition to these community activies, Best Buy puts a lot of effort into their single focus. Best Buy's goal is to provide positive experiences that will help youth excel in school, engage in their communities and develop leadership skills. To help accomplish this goal, Best Buy developed "The Best Buy Children's Foundation".
Through their foundation, Best Buy supports programs that provide opportunities for youth. They select non-profit organizations that provide positive experiences to help teens to excel in school, their communities and emerge as leaders. They strengthen communities through national, regional and local grant making programs. Best Buy created a program that allows groups of people in different areas to decide how the foundation funds will be used in their own area! Pretty cool, huh?
Attention all teenagers!
Best Buy acknowledges that teens receive the least financial support by government, philanthropic and non-profit spending. So, Best Buy created @15 which is Best Buy’s teen-led social change platform. @15 is about giving teens opportunities to Live, Learn, Love, and Lead.
What @15 does is give teens a voice and a say in how they spend their dollars. This year, the @15 scholarship will be awarding $1,000 to 1,000 scholarship winners for undergraduate studies upon graduation.
As you can see, Best Buy’s main focus is teens. Yes, they do tons of other stuff with charities and local communities. Teens, though, are the future – and Best Buy knows it! Best Buy’s community relations program supports the mission of the company, because teens are our future and so is technology. Teens are the future consumer and the future users of all the products that Best Buy has to offer. Teens and technology go hand in hand, and Best Buy gets that.
This is great public relations for Best Buy. They are focusing on their key target market and key demographic – they’re future consumers and the future of this country. Everyone loves an organization dedicated to helping today’s youth, and Best Buy is doing a great job.
Best Buy mentions their other partners and charities and how their employees give back to their communities both locally and nationally. Something else the company could do is mention specific information on the website about a story of their community relations or a particular activity they are involved in. It is a little general because I know that Best Buy is doing tons to give back, and they should make sure it’s all known!
Go Best Buy and Go Teens!
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